MARKET INFORMATION ANDMARKETING MANAGEMENT- MTINKO SUNFLOWERS AT MTINKO-SINGIDA DISTRICT.

English

SIDO Singida and Singida District local Governmement are collaborating in establishment of  Mtinko Sunflower cluster. Cluster will help will help to build sunflower value chain at mtinko area where farmers, processors and  traders will benefit from these cluster. BIMA Supplies and Services provider is a company also given task to support the cluster areas. BIMA in collaboration with SIDO conducted two days training on business up grading to farmers and processors who are members of mtinko Sunflower cluster.

The training included areas of product brading,laabeling, barcode, packaging, marketing,TFDA and TBS registration.

This repot presents the implemention of above training  conducted at Mtinko for two days  12-13/07/2016. The training involved at 18 participants where by 4 were female and 14 males.

                        TRAINING METHODOLOGY.

  The participatory  approach used during the training session.Lectures, group exercise and presentation group discussions, brain storming, and question and answes were used during the training session .These methods were used to enable patticipants to have fully undrstanding of knowledge and skill imparted to them.

                  THE TRAINING PROGRAM ORGANIZATION.

The training conducted at agricultural training centre Hall Mtinko and involved 18 members of Mtinko sunflower cluster and was sponsored by BIMA Supplies and sevies limited. The training was officially opened and closed by Mtinko village chairman.

                THE SUBJECTS COVERED:

Under training programme the subject covered and implemented are as follows:-

1 . MARKET  INFORMATION.

  •    Meaning of market informatio.
  • How to get market infomation
  • What information is needed to be collected.
  • Importance of market information for the business.

2.   MARKETING SKILLS.

3.   BRANDING.

4  . PACKAGING AND LABEL.

5.  TBS AND TFDA.

Region: 
Singida
Training Date: 
12/7/2016 to 13/7/2016